Designed immersive visual installations, including motion graphics and projection wall content, to effectively showcase advanced defence technologies. Utilized Adobe CC tools for video editing and content creation, ensuring impactful storytelling for high-profile audiences, including the Honourable Prime Minister.
Directed and optimized key marketing campaigns, utilizing data analytics and customer segmentation, resulting in a 30% increase in customerengagement and a 10% boost in customer retention. My expertise lies in translating a brand’s core values, strategy and voice into striking visualexecutions. For this, I’m equally comfortable building and leading a team designing complex, dynamic brand systems or cultural campaigns,hands-on problem solving.
My goal is to design simple, helpful solutions that satisfy the needs of users. I have a strong background in competitor analysis, user research,prototyping, and usability testing, as well as a deep understanding of responsive design, typography, and color theory.
Directed and optimized key marketing campaigns, utilizing data analytics and customer segmentation, resulting in a 30% increase in customerengagement and a 10% boost in customer retention. My expertise lies in translating a brand’s core values, strategy and voice into striking visualexecutions. For this, I’m equally comfortable building and leading a team designing complex, dynamic brand systems or cultural campaigns,hands-on problem solving.
My goal is to design simple, helpful solutions that satisfy the needs of users. I have a strong background in competitor analysis, user research,prototyping, and usability testing, as well as a deep understanding of responsive design, typography, and color theory.